– Is there a new car brand in the world?
This is a problem that is mentioned from time to time during the car circle. This problem is a non-question, either, or not.
Reality is always so interesting and colorful than this repeated question and a tasteless answer.
The birth of each new car brand, which has ambitious blueprint and ambition, and each new car brand’s helmetman is eager to have colorful, and then change the silent industrial pattern or even the whole world.
Although Bat has never hidden to the interest of the car, it is Baidu, which is really going to the sea and touch the first crab.
On November 17, Li Yanhong was clearly said in Baidu Q3 financial investors’ meeting: the intensity through Baidu’s powerful science, wisdom, Zhiyun, and Zhitu’s advantageous ecology have achieved rapid development, the first conceptual production model The size of the slurry model has completed the wind tunnel test, which will debug the Beijing Auto Show and to the market for the first time to show its smart cockpit and smart driving. It is expected to achieve large-scale production delivery in 2023. At the same time, Li Yanhong also emphasized that the collection will launch a more bright model in the future.
This small section of Li Yanhong revealed the instant information of the company’s collection of car companies, almost all content drop points in progress.
For the collection, Li Yanhong is clearly confident.
Li Yanhong’s self-confidence may be the efficiency of the set.
From March 2 this year, the settlement of the model has not yet been less than 9 months. Because I started late, I have to catch up, and I will post it.
Naturally, "efficiency" has become a model of carpament.
In June, "Black Forest" shelter model exposure; July, the design is completed, research and development into the project development phase; August, with the Ningde Times, Mainland Group, Herbi Technology reached a strategic cooperation; September, awarded? SIMU Car (software integration simulation sample) road trial exposure, smart cockpit, and smart driving function custom research and development …
On November 17th, in the collection, the intelligent driving person in charge Wang Weibao said that the current collective SIMU CAR has entered the dynamic test phase, achieving the software week, which has been added this month, including the identification signal light , The intersection of the intersection, the functions such as driving, the future will continue to keep the weekly R & D rhythm, and the intelligent driving development speed of the set is far more than the industry average.
A freshman car brand gradually reveals its meteorological. "Efficiency" can take this stage and even a long time in the future.
No more than "efficiency", it reflects the glory of this stage. It is not just a simple pursuit of growth, but behind the fast layout, there is a collection of its own underlying growth logic – in the pursuit of speed At the same time, it is more important to innovate and autonomy.
Perhaps, high efficiency is not just a result, it should be a logic.
Behind the high-efficiency growth, must have a systemic force that matches it. The material system is generally inseparable from these three capabilities.
One is the capital force.
With the market level of new power, the market is getting deeper, the car is no longer a simple financing battle, burning money, but the integration war of various advantage resources, lasting battle.
The starting point of the collection is high, which is born with a golden spoon.
In April this year, the exact news suggests that Baidu and Geely Automobile Joint venture "Place Car" plan to invest 50 billion yuan in the next five years. At the beginning of June, the collection of car CEOs said that the plan will start the first round of financing in the third quarter of this year.
One is the head of the Internet giant, a Chinese brand giant in the head. The two giants’ capital rear book also makes the collection from the beginning of birth, and won the starting line of capital, talent, technology, and supply chain.
Excavation and excavation, is a key indicator of the core competitiveness of the new power of the car.
In the initial stage of the car, can you dug into a person, it is related to the success or failure of the car. In this round of robbing, the collection is a great victory.
After the provision of the official confirmation, before BMW, Lexus, Yulai, Ford executives Zhu Jiang have recently joined the collection of automobiles, serving as Vice Presidents and the person in charge of the user development and operations.
As early as May this year, Xia 1 revealed that the core team of the whole vehicle design of 100 people in the city has been standing. At the end of next year, this scale has expanded to 2500-3,000 people.
In fact, in February, the set of CEOs, the person in charge of the Ministry of Intelligent Trucks, the Asia Pacific region of Fiat Klesler, Moyou, the founder and Chief Executive Officer of Moy, and the core team. The industry is topped in the industry.
Among them, the person in charge of the original Geely Automotive Quality Manager Xu Huayi, from the first employee of the original Moyai, Chen Chao, and Zhang Hua, who was the first person of IT, two people served as a product of the model. Director of IT.
In terms of design, there is Wang Chiang Gang from the original Beiqi senior project supervisor, as well as the red sensor of the original disaster, the leader of the engineer; "said Wang Weibao, who mentioned above, Wang Weibao, who mentioned in Apple’s automatic driving R & D project. .
The third is the technology.
The high efficiency of the collective is largely standing on the shoulders of the giant, which is never avoided.
In the dimension of the car, there is a support of Geely vast architecture, which is free of the process of collecting the entire platform to develop or truck verification.
In intelligent dimensions, Baidu’s accumulation in AI and automatic driving areas, including central capabilities in map, automatic driving, perception, voice, etc., will fully empower the set.
The set may not have an opponent.
The topic of the traditional product to solve the problem is – who is my opponent? Once you understand who is the opponent, then it is equivalent to find out who you are.
In other words, traditional Chinese caring thinking is – aiming to make a car.
This way, the way you walk may not be walking, and you can’t talk about your opponent, everything must touch the stone over the river.
On August 18 this year, in the "Baidu World Conference 2021", Li Yanhong first proposed the concept of "car robot" and released Baidu "car robot".
Although there have been similar pits that have been made out of the game, there is no ability to achieve.
More than Ttrisla, Xiaopeng, Wei Si, Ideally, the destination is: to create a future car robot company.
Therefore, regardless of the establishment of a centralized organizational architecture, staff construction, and product research and development ideas are based on the idea of ??building a car robot.
The difference between cognition, the key is on this "person".
Whether it is Mask, still He Xiaopeng, in their cognition, cars is just a bit node of their dreams.
Tesla in Masque is not a car, but a fulcrum of clean energy dreams. Xiaopeng cars, is just a intelligent one of He Xiaopeng all things.
If they define the energy attributes of the car, they are either the carrier properties, which are the levels of the machine.
Li Yanhong’s collection car, I guess there will be more in the future – humanistic taste.
Cars cannot be just a carrier, one space, may still be a Jawis-style housekeeper. If the automatic driving is the form of functional pursuit, then the Givis-style key is the spiritual pursuit.
What’s more, Baidu APLLO system is world-class technology giants in the automatic driving area, just suffering from can’t land. The AI ??capability is also the same.
With the promotion of the rhythm of the collection product, I will verify that my guess is correct or not.
Li Yanhong said the "first conceptual production model", current appearance and interior design have been basically determined. And the summer is also more optimistic: the first volume of the car can be reserved within 200,000 yuan in the first year.
The past car is gasoline feeding. Future cars will be fed by data.
There may be no opponents on this road, but on the mining and mining of the data, it is far from the early Teslas.
– Can I miss the sufficient amount of data in the future, I am afraid it is a core factor that is related to the success or failure of Li Yanhong.
Editor in charge: Xu Asia