Key words for many Amazon sellers, even if they are like flies, they will not disappear, and there is also a seller who cannot pursue. Amazon’s seller hopes that your products get certain exposure on the platform, bringing more traffic. Amazon Advertising is the way to promote sales, and the Amazon advertising can pay these specific advertising locations through a specific keyword, so that your products are higher than those in the consumer Amazon’s pre-order goods.
Many sellers know that advertising is the most direct way to get traffic. What do you need to pay attention to during daily operations? How to optimize product keywords? Guan Tong gives you different characteristics from birth to maturity, analyzed at different stages How to optimize advertising keywords. The following technique is a wonderful content you can’t miss.
The life cycle of the product can be roughly divided into three stages: new duration, growth period, stable period, different periods of advertisements in selecting keywords, quotes, advertising indicators, have different focuses.
1. During the new product:
New products online, the advertisement in the station focuses on opening the traffic entry, and the user searching the word accumulated vocabulary through the automatic advertisement. Amazon’s automatic advertisement will match the user search term according to the relevance of Listing, so the measurement phase during the new product is also a timing for checking whether Listing is qualified and optimized. The points executed here are traffic, need to pay attention to exposure, click on data.
2, growth period:
Enter the growth period, advertising target attention to sales volume and conversion. This stage is focused on optimizing the keywords of optimizing advertising. The previous period runs a lot of words in the automatic advertisement, in which the performance-effective vocabulary can be placed in a manual advertisement, and the vocabulary of poor performance is negative. How to choose a good performance, just sorted by exposure, or only sorted by conversion rate may be too film. Filter with exposure, click, fees, click rate, ACOS, etc.
3. Stable period:
The advertisements of mature products pay attention to profits and costs, which is more meticulous at cost control. The product enters the maturity phase, the advertising keyword setting is basically stable, and there are historical sales available for reference. According to the change of sales, a certain proportion of sales will be assigned to the advertising budget. Refer to the recent sales data dynamic to adjust the daily advertising budget, stabilize advertising, and ensure the health operation while ensuring the interest.
The above analyzes the keyword characteristics of three different phases. We also need to pay attention to the setting of daily keyword format.
1 First, on the length, keywords best use phrases and languages, try not to use long sentences, longer keywords, customers are not easy to use, the lower the product exposure
2 Key words arrangement recommendations from top to bottom from top to bottom from top to bottom from top to bottom
3 Don’t repeat keywords;
4 Use a concise keyword, but not the abbreviation of rare purchases may not know
5 Key words need to be combined with data to optimize
6 Key words content order should be arranged in normal order, and the content spell should be correct.
Not only must I learn to write keywords, and the optimization of keyword settings is also what we need to understand and grasp. We can analyze from the following different Amazon Advertising Settings, further improve the keywords, and achieve the increasing amount of orders.
– Product Knowledge Research and Learning: Amazon seller must first understand its own products, fully learn our product’s comprehensive knowledge, initially judge and collect keywords.
– Advertising Frame: Amazon Advertising Framework affects advertising effects, repetitive or internal competition cost invalid costs, and clear frameworks can improve advertising effects. A reasonable grouping of project products, making the advertising group clear structure and convenient future optimization.
– Key words Screening: The key words of Amazon advertisements are not corresponding to the product, directly affecting the conversion. There is a lot of costs in invisible. Amazon seller can collect keywords related to the product in the first two steps, plus the assistance of the Amazon Advertising Keyword Tool. For example, we use the captain BI, choose the right advertising keyword, combined keyword, match the appropriate advertising group.
– Key words offer optimization adjustment: Quotation high and low impact advertising rankings, should pay attention to the keyword rankings, adjust the quotation at any time according to the situation. For poor effects of poor effects or low-low keywords, the ROI should be adjusted according to the situation. For example, a keyword conversion is very high, but the display and click, the ranking is also declining, and a keyword for improving the price optimization is very much, but if there is no conversion, you can consider whether to use this key directly. word. I use the captain BI’s advertisement management software to monitor the advertisement you put into, automatically filter the invalid keyword of this section, and use one-click processing directly. Set the keyword quote with the captain of the captain, save advertising costs according to different quotations in time period.
– Data Statistical Analysis and Product Optimization: Adjust Budget and Products according to the formulated plan and requirements. The news is mainly provided to provide independent data, promptly understand the advertisements, and suspend / price cut / brings, etc. according to the product situation, and optimize the effects of advertising.
The above methods and techniques provide more operation shortcuts for cross-border operations, but because each seller uses these methods to integrate different optimization programs, the seller also needs to try in subsequent daily operations, dare to practice, and constantly put forward new Question, constantly solve questions (article Source: https://www.selmuch.com/faq/339)