Set car, crazy growth

– Is there a new car brand in the world?

This is a problem that is mentioned from time to time during the car circle. This problem is a non-question, either, or not.

Reality is always so interesting and colorful than this repeated question and a tasteless answer.

The birth of each new car brand, which has ambitious blueprint and ambition, and each new car brand’s helmetman is eager to have colorful, and then change the silent industrial pattern or even the whole world.

Although Bat has never hidden to the interest of the car, it is Baidu, which is really going to the sea and touch the first crab.


On November 17, Li Yanhong was clearly said in Baidu Q3 financial investors’ meeting: the intensity through Baidu’s powerful science, wisdom, Zhiyun, and Zhitu’s advantageous ecology have achieved rapid development, the first conceptual production model The size of the slurry model has completed the wind tunnel test, which will debug the Beijing Auto Show and to the market for the first time to show its smart cockpit and smart driving. It is expected to achieve large-scale production delivery in 2023. At the same time, Li Yanhong also emphasized that the collection will launch a more bright model in the future.
This small section of Li Yanhong revealed the instant information of the company’s collection of car companies, almost all content drop points in progress.
For the collection, Li Yanhong is clearly confident.
Li Yanhong’s self-confidence may be the efficiency of the set.
From March 2 this year, the settlement of the model has not yet been less than 9 months. Because I started late, I have to catch up, and I will post it.
Naturally, "efficiency" has become a model of carpament.
In June, "Black Forest" shelter model exposure; July, the design is completed, research and development into the project development phase; August, with the Ningde Times, Mainland Group, Herbi Technology reached a strategic cooperation; September, awarded? SIMU Car (software integration simulation sample) road trial exposure, smart cockpit, and smart driving function custom research and development …
On November 17th, in the collection, the intelligent driving person in charge Wang Weibao said that the current collective SIMU CAR has entered the dynamic test phase, achieving the software week, which has been added this month, including the identification signal light , The intersection of the intersection, the functions such as driving, the future will continue to keep the weekly R & D rhythm, and the intelligent driving development speed of the set is far more than the industry average.
A freshman car brand gradually reveals its meteorological. "Efficiency" can take this stage and even a long time in the future.
No more than "efficiency", it reflects the glory of this stage. It is not just a simple pursuit of growth, but behind the fast layout, there is a collection of its own underlying growth logic – in the pursuit of speed At the same time, it is more important to innovate and autonomy.


Perhaps, high efficiency is not just a result, it should be a logic.
Behind the high-efficiency growth, must have a systemic force that matches it. The material system is generally inseparable from these three capabilities.
One is the capital force.
With the market level of new power, the market is getting deeper, the car is no longer a simple financing battle, burning money, but the integration war of various advantage resources, lasting battle.
The starting point of the collection is high, which is born with a golden spoon.
In April this year, the exact news suggests that Baidu and Geely Automobile Joint venture "Place Car" plan to invest 50 billion yuan in the next five years. At the beginning of June, the collection of car CEOs said that the plan will start the first round of financing in the third quarter of this year.
One is the head of the Internet giant, a Chinese brand giant in the head. The two giants’ capital rear book also makes the collection from the beginning of birth, and won the starting line of capital, talent, technology, and supply chain.
The second is teamwork.
Excavation and excavation, is a key indicator of the core competitiveness of the new power of the car.
In the initial stage of the car, can you dug into a person, it is related to the success or failure of the car. In this round of robbing, the collection is a great victory.
After the provision of the official confirmation, before BMW, Lexus, Yulai, Ford executives Zhu Jiang have recently joined the collection of automobiles, serving as Vice Presidents and the person in charge of the user development and operations.
As early as May this year, Xia 1 revealed that the core team of the whole vehicle design of 100 people in the city has been standing. At the end of next year, this scale has expanded to 2500-3,000 people.
In fact, in February, the set of CEOs, the person in charge of the Ministry of Intelligent Trucks, the Asia Pacific region of Fiat Klesler, Moyou, the founder and Chief Executive Officer of Moy, and the core team. The industry is topped in the industry.
Among them, the person in charge of the original Geely Automotive Quality Manager Xu Huayi, from the first employee of the original Moyai, Chen Chao, and Zhang Hua, who was the first person of IT, two people served as a product of the model. Director of IT.
In terms of design, there is Wang Chiang Gang from the original Beiqi senior project supervisor, as well as the red sensor of the original disaster, the leader of the engineer; "said Wang Weibao, who mentioned above, Wang Weibao, who mentioned in Apple’s automatic driving R & D project. .
The third is the technology.
The high efficiency of the collective is largely standing on the shoulders of the giant, which is never avoided.
In the dimension of the car, there is a support of Geely vast architecture, which is free of the process of collecting the entire platform to develop or truck verification.
In intelligent dimensions, Baidu’s accumulation in AI and automatic driving areas, including central capabilities in map, automatic driving, perception, voice, etc., will fully empower the set.


The set may not have an opponent.
The topic of the traditional product to solve the problem is – who is my opponent? Once you understand who is the opponent, then it is equivalent to find out who you are.
In other words, traditional Chinese caring thinking is – aiming to make a car.
This way, the way you walk may not be walking, and you can’t talk about your opponent, everything must touch the stone over the river.
On August 18 this year, in the "Baidu World Conference 2021", Li Yanhong first proposed the concept of "car robot" and released Baidu "car robot".
Although there have been similar pits that have been made out of the game, there is no ability to achieve.
More than Ttrisla, Xiaopeng, Wei Si, Ideally, the destination is: to create a future car robot company.
Therefore, regardless of the establishment of a centralized organizational architecture, staff construction, and product research and development ideas are based on the idea of ??building a car robot.
The difference between cognition, the key is on this "person".
Whether it is Mask, still He Xiaopeng, in their cognition, cars is just a bit node of their dreams.
Tesla in Masque is not a car, but a fulcrum of clean energy dreams. Xiaopeng cars, is just a intelligent one of He Xiaopeng all things.
If they define the energy attributes of the car, they are either the carrier properties, which are the levels of the machine.
Li Yanhong’s collection car, I guess there will be more in the future – humanistic taste.
Cars cannot be just a carrier, one space, may still be a Jawis-style housekeeper. If the automatic driving is the form of functional pursuit, then the Givis-style key is the spiritual pursuit.
What’s more, Baidu APLLO system is world-class technology giants in the automatic driving area, just suffering from can’t land. The AI ??capability is also the same.
With the promotion of the rhythm of the collection product, I will verify that my guess is correct or not.
Li Yanhong said the "first conceptual production model", current appearance and interior design have been basically determined. And the summer is also more optimistic: the first volume of the car can be reserved within 200,000 yuan in the first year.
The past car is gasoline feeding. Future cars will be fed by data.
There may be no opponents on this road, but on the mining and mining of the data, it is far from the early Teslas.
– Can I miss the sufficient amount of data in the future, I am afraid it is a core factor that is related to the success or failure of Li Yanhong.

Editor in charge: Xu Asia

I repursed the N time recommended, this is the most satisfying thing this year.

Good evening, welcome to her sister’s fashionable channel ~

The last month of her sister can be described as a blink of work, closing her eyes, dreaming is working, and sleeping in the office.

At first glance, the average daily worker is just nearly 11 hours.

Image Source:

In fact, there are more than her sister, and now a lot of workers, almost half of the time is in the office, hard work.

These two days, her sister taking advantage of some free time, improving her own position environment.ComfortablefeelI am full of time, I feel comfortable and happy.Next, I will have a very practical workplace like a very practical workplace, let you have aHigh quality office environment~

Computer stand

Looking at it, her sister editing a small East West AfricaComputer standMo.

The computer bracket in the office is not worth a purpose:Reduce cervical pressureforce.

How old is the long-term Work of the Work on the spine, especially the damage of the cervical spine? I believe that her sister does not speak, every workman who works, works deeply:When the shoulder neck is born to the extreme, I can’t wait to pin the shoulder..

In fact, long-term, wrong sitting positions not only can’t stand your shoulder neck,Severe influence.

Even the beautiful gods such as Yang Mi are tilted before, and there is such a bad body of the hump, affecting temperament, not to mention ordinary people.

The Power Sister has also said that he has also said that he has not developed a good habit, some hunchbacks. Later, she was not a new height.

Containing chest, hunchback, headEven evenChestAt the time of peace, the mobile phone is closely related to the computer.

The sisters who read here are both silently chest?

In fact, the above problems, the money of a cup of milk tea, can buy a computer bracket to prevent it.


Reference price: ¥ 24

Her sister has a 20-piece computer bracket alreadyUse fast for 1 yearNot only6-speed height adjustable,and alsoOpen heat dissipationCutout design. 16-inch MacBook Pro can alsoSteadily.

In addition, it can be folded into a strip,It is convenient to accommodate. No problem with the cafe work at any time ~

Due to the platform restriction, many small partners reflect the link of her sister in the text. I can’t open it. I want to link sisters remember to click. "Read the original text」群 群 ~

Table under the table

Winter, cold, feet, in the winter, is certainly not good at the office.

Although there is heating in the north, although there is heating, air conditioning, but the office space is too large, the temperature is not coming. And even if there is air conditioning, it does not affectColdfact.

The southern partners are more miserable, especially after the cliff type cooling, it is directly "cold blood."

In warmth, the "Jiajia" of the editorial department is most experienced. I was cold in the cold, and she moved out her early after the winter.Tape.

ConvincedHeat warmthThere are 4 faces under this table under Jiajia.All-round feet, calf, knee heating.


When other people in the office are frozen, the Jiajia’s roof artifact highlights its role. After lunch, you canWarm sleep a nap.

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Reference price: ¥ 54

And it has 2 gear, can be adjusted,Heat. Such a convenient artifact must be Amway to the world!

Sisters who want to link quickly join her sister’s shopping group link ~

Wireless fast charge artifact

Is it difficult to look at the work before her sister?

Beautiful question is not to mention, the light is almost overwhelming twice. Hazard coefficient max. And there are too many line devices, and the charging line is often not enough, and the mobile phone headset is really troublesome when there is no electricity.

Until her sister was protected from the "rabbit" from the editorial department.Unlimited snackIt is completely solved the data line problem.

Now on her sister’s desk, only needOne line can charge 4 devices, Clean and tidy too much!

Regarding the speed of charging, with her sister’s iPhone 12 as a reference, it will be full of 1 and a half hours ~

Comparison with iPhone 12 size, easy portability

While charging, it can also beMobile phone bracketWhether it is a horizontal screen or a vertical screen, it canCharging, watching the drama is incorrect.

Reference price: ¥ 129

If it is not Apple users, you can also choose to be compatible with different models of Android, Huawei, Samsung and other models.

The sisters who want to link quickly click "Read the original text" to join her sister’s shopping group link ~

Desktop storage box

I want to make the office area clean and comfortable, and I can’t affirm it! Previously, her sister’s tea bag, coffee bag, small snack, standing medicine, aunt towel, eye drops, etc., the scattered table is.

Twenty pieces of small accommodation simply improved the office environment!


The capacity of this three-layer storage box bought by her sister is not bad. The top floor can also put some aromatherapy, hairdressing.

Put the most frequently tied coffee, tea bag in the top, generally use frequencies, cutting tools, etc., and the pharmaceuticals that are not used are placed at the bottom layer.

On top of it, you can put some common jewelry

soIt will greatly improve the efficiency of finding things.Also letDesktop is more neat.

Moreover, buying the storage also gives a super cute little sticker, it is too cute after it is posted, every time I see it feels that the mood is better ~

Reference price: ¥ 26.8

Constant temperature intelligent heating cup mat

Since the cooling of Beijing, her sister is ready to make a tea bag want to make tea! But in a few days, I found that the water is so cold, and I can’t drink it immediately.Want to have a warm water that is warm!

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Reference price: ¥ 55

And it’s not only when heating the cup mat! Sometimes I forgot to eat for a breakfast, and I have been cold when I think of it. However, the breakfast can be kept warm, but also heat the chestnuts, roast the sweet potato these small mouth, nor does it take to the tea bars and other microwaves.

butPlastic bags and cartons can not be heated directlyCan be placed in the lunch box!

The above is today’s workplace to share it ~ Make money is not easy, create a comfortable office environment to make more work. Her sister hopes that all sisters who struggle in the workplace can remember to take care of themselves ~